Duby is an anonymous social media network inspired by the therapeutic properties of marijuana. Duby began as a quest for alternative medical treatment, and was subsequently developed as a tool for safely sharing the complete cannabis experience. Duby serves as the preeminent digital platform for connecting the medicinal and recreational cannabis communities.
So far, the Duby app has 250,000 worldwide mobile users. When it comes to privacy among social media platforms, Duby stands alone in its pledge to put security first by protecting user identity. Unlike all other networks, if a user requests that their account be deleted, that’s exactly what happens. A delete request means that the account is wiped clean from existence, not merely made invisible and kept on file in a database of consumer metrics. Meanwhile, active users can engage in unlimited anonymous participation — posting images and videos of cannabis-based lifestyle content. Such a posting of, say a picture of a cannabis plant or a vial of CBD oil, is itself called a ‘duby.’ Users unconcerned with anonymity can post dubys of portraits and videos of themselves and others.
Russell Thomas decided to utilize his knowledge of viruses and viral content when writing the Duby platform software. He created, in effect, a reverse-engineered model of what drives popular content. Duby users engage with the gamer aspect by striving for the highest influence score occurring in 24-hour cycles. This is done by posting a Duby that is viewed by other users who either “light it up” or “put it out” based on the quality of the content. In this way, the platform is self-regulating as poor content does not get circulated. This feature allows the entire breadth of content to be regulated by just one part-time moderator. Also, unlike Facebook, Instagram and Twitter, Duby provides users with visual comparisons of one another which drives gamified engagement. This creates a focused usership that is highly valuable to advertisers who want direct access to a specifically engaged consumer audience. Russell Thomas sits in his office located not three blocks from the Capitol Building in Denver and muses “I am sitting right where the people selling picks and shovels were during the Gold Rush. Now it’s the Green Rush — and I’m the guy with the picks and shovels.”
By Luke Schmaltz