Your Future with Duby
By Luke Schmaltz
Duby is presenting an opportunity to leverage a global movement through cutting edge technology that directly connects with a rapidly growing consumer base.
A Brief History of the Company
Duby’s inception was brought about by the therapeutic properties of cannabis. In 2012, co-founder and CTO Russell Thomas began successfully treating his nine month-old son’s condition with Cannabidiol (CBD). Jack had recently been diagnosed with Fragile X Syndrome (FXS) — the number one cause of Autism.
Taking inspiration from cases where CBD had been successful with Autistic kids, Mr. Thomas became the first parent to treat FXS symptoms with CBD — and the results were overwhelmingly positive. He documented his dosage protocols along with his son’s progress, pioneering a treatment regimen now used by many families seeking symptomatic relief for their FXS children.
The Green Light Moment
When medical marijuana became increasingly available, Russell was drawn to the industry due to his son’s treatment needs. He soon realized, however, that he was part of a massive shift in perception and consumption. Decades of social pressure and legislative momentum had built up to a breaking point — the laws were finally changing — and the Green Rush was underway.
Russell also recognized that the incredible versatility of the marijuana plant along with its vast canon of secondary accessories meant an enormous economy of legal trade was forming. The compelling aspect is that the consumer base had long been established, and was eagerly waiting to purchase and to consume without fear of legal trouble.
Russell Thomas saw massive market potential, and imagined that the best way to reach all of these consumers was through digital means. The as-yet dormant entrepreneur in him was awakened, and he began the transition from Computer Security Specialist to Social Media Network Programmer.
Explosion and Aftermath
The initial phase of legalization was a rush indeed, as a massive influx of producers and consumers created a vibrant, almost chaotic marketplace. The fiscal results were undeniable, however, and it was soon apparent that legal cannabis had spawned flourishing economies on local, national and international levels.
The beginning surge soon gave way to consistent consumer patterns and a diverse topography of sustainable retail brands. Medical and recreational marijuana use are now more widespread than ever, due to a reciprocal culture of discovery and innovation.
Since Duby’s launch in 2014, over 250,000 people have become active network members. Advertisers are able to tap into this super-precise demographic and instantly reach cannabis consumers who are in immediate proximity to their business.
Creating a One-of-a-kind Solution
In an extremely competitive marketplace, Duby solves the number one problem marijuana and cannabis retailers face — how to attract enough customers. As paid advertisers, the app allows them to effectively locate and engage with their target consumer base in real time.
Russell Thomas and his partner, CEO Alec Rochford, were not the only ones to anticipate the marijuana and cannabis marketplace swell. Other developers have since jumped on the social media bandwagon with similar apps, yet they lack one very crucial component. Duby features a proprietary “micro-proximity algorithm” which allows content to undergo immediate viral growth that is geographically relevant. This means that an advertiser can post a daily special (all posts are called “Dubys’) which can potentially be shared with every Duby app user in the area and beyond.
Duby’s Investment Value: Exponential Growth
The enhanced virality of Duby has users spending as much time on the app per day as they do on Facebook, Instagram and Snapchat. Other marijuana-targeted apps can not claim even half of that figure, making Duby the leader in the cannabis social media niche.
User and advertiser engagement and interaction are internally driving acquisition of new users, which is, in turn, driving Duby’s dramatic upward growth. As user numbers increase, so too does advertiser participation and Duby’s fundamental value to advertisers. This increase in value will expand company gains, and ultimately reward your investment accordingly.